This paper deals with creative and cultural industries in the context of publishing. The publishing sector has been in the Republic of Croatia for years already in problems that have a negative impact on the sector itself. Moreover, the problems encountered by the Croatian publishing sector and resulted in the loss of the sector itself. One of the key problems of the publishing sector of the Republic of Croatia is the liberalization of the market, which has enabled entry into the sector of large publishers. Large publishing chains have taken over the entire book market in the Republic of Croatia and as such determine the overall rules of the game in this market, crammed with teasing, the dynamics of payment and the ever increasing supply of other books in sales outlets. Aware of the dangers that threaten them, Croatian publishers and all other participants of the publishing sector of the Republic of Croatia are trying to preserve the Croatian book with synergies activity. Examples of the preservation of the Croatian book is the multitude. One of them was observed in the context of this paper. It is a project of the Night of Books, which is being held since 2012, and was launched on the initiative of the Croatian publishing house and bookshop of the Croatian Chamber of Commerce and the Association of Libraries. Not only does the Night of the Books project take place in the entire territory of the Republic of Croatia but is also held in the countries of the region, including Slovenia, Montenegro and Bosnia and Herzegovina.