Due to the pressures of the business environment, businesses are increasingly forced to invest in innovations to track the pace of competition and ultimately gain a leading position in the market. Innovations do not have to be strictly new products or services that have never been presented to the market. The most common are the old products that have made some modifications, as with various researches found that they are the solution for new needs and desires that customers change day by day. But it's not important to have just a good new product that offers everything that customers are looking for. In business practice there are many examples where such products have experienced failure because their launch on the market did not come with great caution or underestimate the power of planning. Therefore, all business entities that want to harvest the fruits of a good market position should gather the most prominent people from all the functions in the company and work together to plan the marketing-plan. Within the plan, decisions such as the product are intended, when it is time to launch it, which market is best to launch, which communications activities apply to the selected market, what budget for all planned activities, and many other important decisions. An example of a new product in this paper is the flips without the peanuts of the business entity Bobi Snacks d.o.o., and according to this decision, a situation analysis and a strategy for the marketing-mix of the new product were conducted.