Every entrepeneur or company must follow new trends in marketing ot they will be left behind which is nobodies goal. It is not enough to have a good product, but must also be recognized by customers so that the business would be profitable since it's essential for operating. All marketing has it's cost but that doesn't mean that those that are poorer can't enter the race with the others. Good example is guerrilla marketing which with low investments and unconventional advertising methods tries to achieve maximum effect. Attributed to technological development, the internet offers equal opportunity to compete on the market, but thanks to their methods, guerrilla marketers still have an edge to traditional marketers. Internet is the new media that interests a lot of managers that are keeping track with technology, and is mostly free that is best of all. Throughout the paper guerrilla marketing is explained in detail, as well as principles on which it relies, introduction into infomedia marketing, human media marketing, e-media marketing and non media marketing. In addition minimedial and maximedial marketing are explained since they contribute to the advantage of guerrilla marketing over traditional marketing. Finaly the questionnaire can be found at the end that explains attitude about guerrilla marketing.