The Internet has changed the lives of people in all possible areas. The discovery of Internet led to numerous changes and prompted new changes. The Internet has brought changes to business operations. The changes that came with the Internet have changed the way businesses operate from the ground up. One of the novelties brought by the Internet are social networks. Social networks have enabled companies to present themselves through their own official profiles to customers and enabled them to communicate with customers. The communication that the company is doing through this mass media is no longer one-way but is two-way - buyers comment on products and services between themselves and companies, and besides presenting and communicating the social networks have enabled companies to develop products and services that are personalized, ie tailored to wishes and needs of the customers. Social networks are interesting to companies to use in business because they are platforms where they can advertise and communicate with customers. Companies are advertising either through their own sponsored content or through the profiles of other users of social networks. Most often, while advertising and communicating companies decide to use the mix of several social networks. One of the companies which does business around the globe, including Croatia, is Emmezeta. Emmezeta has social network profiles opened in every country where it has its stores. Through the social network profiles Emmezeta communicates on daily basis with its customers and thus increases its visibility in the furniture market and assortment of home decor.