The purpose of this final paper is to analyse the extent of using ethics principles in farmaceutic industry in Republic of Croatia. To create a clear picture, we are going to give the definitions of those three terms; ethics, ethics in business and socially responsible business. Ethics is the science of morality, its sources and development, the principles and norms of human behavior and action, their role in the social and personal life of man. Moral is the subject of ethics (...) and in the most general sense, morality can be defined as one of the ways of regulating interpersonal relationships; as a system of social norms, rules and principles of human behavior in society. In most organizations, respect for ethical norms becomes imperative, and if the standards are not respected, there are surely negative consequences for the company. In the context of ethical business combining economy and ethics, it is therefore undesirable to conflict with goals, aspirations for pure conscience, and desire and practice to produce the best quality goods at the best price. The corporate responsibility of a business entity is linked to the concept of sustainable development, which implies that in the business of a corporation is not only interested its owners, managers and CEO´s at all levels of a specific business entity. Based on the research we can conclude that the pharmaceutical companies in the Republic of Croatia are recognized as loyal and ethical players trusted by customers, and comparing the rules set out in the Code, with the respondents 'responses in the survey, the respondents regard the pharmacists' attitude towards them as correct and ethical.