There are many challenges, insecurities and uncertainties for entrepreneurs who start their business from the very beginning, regardless of the quality of their ideas and capital. Sometimes a safer way of doing business shows the purchase of an existing company or a franchise. Franchiseing is actually a contract between the seller and the buyer that allows the customer to sell the product or service of the seller and the use of his or her brand and a verified business system, and in return the franchisor buys a franchise fee. There are many advantages to this type of business, although there are some disadvantages as well. This kind of business in the world is already a very well-developed and very well-established system and has become the fastest growing business. The impact of the franchise on the national economy is great and for that reason more work should be done in Croatia than state institutions and associations in expanding this mode of business. It has been a long time since the opening of the first franchise business facilities in Croatia, and the franchise business is still in development. Most Croatian entrepreneurs are unaware of the franchise franchise policies, nor those who have existing businesses that they can give in franchise and expand their business, or those that start from the very beginning. Potential franchisees find in the Republic of Croatia various obstacles in the set legislative framework which is one of the problems of franchise launching in our country. This paper presents one of the largest and most famous franchise brands, the American Dunkin 'Donuts. The conditions that this company places on franchisees are quite large, from the initial purchase amount through investment and business expansion. In order to gain information on whether consumers are interested in opening such typical restaurants, a survey has been conducted on habits of drinking coffee and other drinks in cafes or other catering facilities. The Croatian market should also be seen as a market for a tourist country and perhaps there is a chance to offer the opportunity to foreign visitors through this site to offer something they already know.