The notion of marketing is a complex social field that is primarily concerned with understanding market specificities and consumer psychology. To meet the needs of consumers and manufacturers of a particular product or service, a marketing mix is created. The traditional approach to the marketing mix involves the 4P approach, which consists of product, price, promotion and place. Thanks to marketing, consumers become acquainted with the company offer, at which point they have to get the key information about the product purchase (time, place, price, product characteristics). Advertising is a marketing model aimed at reaching potential customers of a particular product or service. It is possible to use various tools and methods for displaying and distributing ads to consumers. When we talk about flyers as an advertising medium, the annual volume of flyers in Croatia is increasing, which is an indication that advertisers have recognized them as an effective advertising medium. The largest flyer advertisers continue to be large retailers, but more and more advertisers are also in the service industry. The design of the flyers is created by graphic designers, which requires cooperation between them and the customers who order them, as it specifies the desired content of the flyer. So, first the client must design the content which is the basis on which the graphic designer creates the flyer.