In this paper, the importance of implementing mobile marketing components in modern business activities is explained, as well as their importance for users. Mobile marketing can be divided into three levels, the first level refers to SMS, MMS, and Instant Messaging Programs, the second one relates to QR code, NFC, Beacon and virtual and augmented reality, while the third level relates to geolocation marketing. Each level is closely looked at and the above-mentioned forms of mobile marketing are explained. While the theoretical part outlines the advantages and disadvantages of each of the above forms, the practical part provides examples. The importance and opportunities of a mobile marketing form are explained through the examples given. Also, they indicate and identify changes in trends and content that are related to the advancement of technology and the increasing number of smart mobile device users. Advanced forms of mobile marketing, such as geolocation, allow to track users and collect information about them. These are general information such as demographics, and serve the business entity to improve its business and services, as well as better target the potential group of users. Location and geolocation marketing are increasingly evolving and businesses are investing in the same. Furthermore, the importance of implementing the components, their importance for the business as well as the users themselves are discussed. What is most important is the constant research of users' habits and thus adaptation to the needs of the users to achieve the ultimate goal, which is to make conversion.