Research issues represents a important role of marketing in management and the importance of marketing planning in creating and development of offers that business entity Ricardo d.o.o. can proffer. Marketing represents a important part of business organization. Marketing planning defines the future of business management. The purpose of marketing planing is to find and create comparative advantages , while the result of marketing planning is the creation of a marketing plan. His goal is to identify with the very goal of the business entity. The goal is to make a marketing plan for the business entity Ricardo d.o.o. which implements their integral parts: condition analysis and defining the strategy of their development. By implementing the marketing plan, with his planning, managing and control, the business entity evolves, grows and achieves success in management. From this we can see that the whole process of marketing planning can be divided to three phases: planning, implementation and control. After implementing research we got from the situation analysis on the business entity Ricardo d.o.o., the adequate strategy of development was chosen and clear goals were set in a specific time frame. Also an analysis of internal and external environment was conducted and SWOT analysis of business entity Ricardo d.o.o. , which indicate the strengths, weaknesses, benefits and threats of developing a offer for removal and waste management on the territory of Baranja. Within the analysis of the exterior environment of the business subject we defined the suppliers, competition and buyers for whom the plan for expanding the offer is intended.