20 keys Method is successfully spreading all over the world. This practical method is designed like support the companies' competitiveness on the market, both domestic and foreign. Method 20 keys strives to create an environment in which the company constantly improves self. 20 Keys method is not difficult, nor is theoretical, we can say that is very practical. Also, we should not think that these 20 keys are to much for business, they are exactly what a firm need in order to become more productive, more efficient and more competitive. Companies implement a lot of things, some unconsciously, to produce and deliver the product to customers. It was all of these things that are summarized in 20 keys that maximize profit, contributing to society, and the environment is concerned. 20 keys method commonly are used by manufacturing companies, including Plamen doo which began implementation of 20 keys at the end of 2009. This paper presents a method of 20 keys, their classification and description of each key. Furthermore, the example of a company Plamen doo shows how business can improve the implementation of this method using some keys, though all keys equally important to improve our business, and should be implemented in their business in order to achieve long-term goals, and the main goal of the company, and that is profit.