In the final paper the concept of hotel industry is discussed and its marketing mix is described more extensively. In the hotel business, all elements of the marketing mix play an equally important role. The hotel product, as a major element of the marketing mix, is a service provided to guests. These are the most common accommodation services, room cleaning services, food and beverage service, wellness, etc. Apart from the quality of services, the essential components of a hotel product are the location of the hotel, its interior and content, capacity and image. Price, as an element of the marketing mix, represents income for a catering facility. It varies depending on the service the hotel provides. Promotion and distribution have a different purpose, namely to inform and persuade people about products and services and to place them on the market. In addition to these four elements, there are three new elements: people, processes, and the physical environment. By people is meant the hotel staff who need to be educated, highly professional and qualified. The processes refer to the ways, methods, procedures, ie how certain things at the hotel work. Physical environment refers to the location of the hotel and its surroundings. All elements should be interconnected and complementary, because only in this way the needs and wishes of the guests will be completely fullfilled. In order to explain the importance of the marketing mix in a more precise way, the example of the Waldinger Hotel in Osijek was taken.