Trade as a commercial activity has been present for thousands of years. The beginnings of trade were marked by ancient tribes who gradually produced more than their own needs and therefore started to trade goods with other tribes. In time, trade as a commercial activity became necessary for survival. From the nomadic, fair, and permanent trade of the Middle Ages, periodic trades which took place in certain places like markets, fairs, and squares developed. With the advent of money and competition, the necessity for marketing alongside the existing goods’ production emerged. Marketing is a process of planning, price determining, distribution and product promotion, ideas and services that fulfill both organisational and individual goals. For a long time, marketing has been oriented towards selling the quantity of products received from the sole production. Nowadays it is oriented towards fulfilling the consumer’s needs and it is a symbol of the cognition art of what the consumer requires. Marketing in trade today is a daily phenomenon with economic operators who want to try to satisfy the buyers' needs, while still making a turnover and growth. This is possible to achieve with elements of the marketing mix: product, price, distribution, and promotion. Each of the elements is essential for the trade and the economic operator's business. Promotional activities are a separate effort of the economic operator and seller who wants to intrigue and attract the end consumers, as well as to encourage them to buy again with the combination of high-quality product and acceptable price.