The quantity of content is not nearly as important as its quality, because only quality content users continue to share. Content do not attract only visitors but also the links, creating quality content to raise the reputation of the documents in the results of search engines as well as the reputation of the entire web sites, and thus climbs to results of search.It is necessary to focus on the writing content that is missing, and that would be interesting to the audience, but also can be more of a topic process from a different perspective. But, most innovative and most competitive content is one that deals with the topics that missing and wolud be potentially interesting to the target audience. The goal of good content is not to write arid sales texts, but content that represents real value for the user. The content needs to be useful, informative and with an educational note. Content is not only text on the page. The contents represent presentations, images, infographics and video. Any of these forms of content can be optimized for search engines. It is necessary to know that people are visual creatures, and that 80% of information obtained just through the senses of sight, so the users infographics and video content are most interesting and share them more often than written text. The organization is half of business, what really is the truth. How would content can work to their full potential, it is important to put it all on paper.