The final paper will study and compare examples of monopolistic competition, ie the way and conditions under which it occurs and how it occurs. Furthermore, the paper will study the strategies of monopolistic competition in parallel with other competitors and will compare them with the methods needed to maximize profits. Also, the purpose of the paper is to generalize the theoretical part of the research with the factual situation as it appears in the real market through a number of compared examples to compare their methods and strategies to maximize the profit or profit. Within the first two chapters, the basic theoretical concepts and basic market phenomena will be clarified in order to crystallize the topic of the paper. The analysis of the market structure of monopolistic competition will conclude all the conditions of the market itself from consumers to producers, ie from suppliers to consumers. The market characteristics of the model of monopolistic competition will be separated into separate units and each will be explained in detail and found. Also, the model of monopolistic competition and its way of maximizing profits and its long-term and short-term balance will be explained. All these actions will take place through real examples from different markets in order to facilitate the comparison of separate market models that have a common feature, namely to represent monopolistic competition to all smaller companies wishing to enter the market in certain countries.