Tourism is an unavoidable branch of development of every economy, including Croatia, which is mostly known on the tourist market as a destination of "sun and sea". With the increase of competition and numerous changes in the market, it is necessary to continuously invest in a tourist product in order to be unique and recognizable inside and outside the emitting market. In order for the sale of such a product to be successful, constant communication with the market is required, with the implementation of quality marketing and promotion of the destination as a tourist brand. This thesis will interpret the role and importance of the virtual electronic market and the trends of information and communication technologies as a generator of development of the Croatian tourism product. Also, the paper will address the topic of the application of integrated marketing communication in tourism, as well as the specifics of e-marketing management in it. The topic provides both a theoretical and a practical approach to processing. In order to write the paper, a survey will be conducted where the focus of the research will be to determine the channels that today's population uses to obtain information when planning tourist movements, primarily in the Republic of Croatia. The aim of the research results will be to conclude which current marketing trends in tourism are present and how the current promotion of a tourist destination, ie a Croatian tourist product, can be improved.