This thesis describes the transfer of the business as one of the key phases in the life cycle of every company. The transfer of the business ensures the existence of company's business activities. Transfer can be done in several different ways, however, each of these ways requires time and expertise due to its complexity. The paper emphasizes the understanding of the theoretical framework of the business transfer research and the theories themselves that help to understand the factors that affect business transfer and the very success of this process. The situation in the Republic of Croatia is described and the issue of the situation in the country is presented. In the following chapters of this paper, transfer models and components that have an impact on the transfer itself are mentioned and described. This paper aims to explain and present the importance and complexity of the transfer process. Primary research was conducted to clarify the issues and the components of the ecosystem with an emphasis on Osijek-Baranja and Virovitica-Podravina counties. In addition to the primary research, a research based on secondary data was conducted to obtain information on financial institutions and the Alpha Capitalis platform, which provides services to sellers and buyers of companies. The obtained research results in two selected counties do not differ significantly from the rest of Croatia. The thesis itself is a good basis for understanding the process of business transfer and can be useful to those with insufficient knowledge of the subject, especially to entrepreneurs who are likely to find themselves in this complex process at least once in their careers. Keywords: business transfer, buyer, seller, small and medium enterprise, business transfer ecosystem. This thesis describes the transfer of the business as one of the key phases in the life cycle of every company. The transfer of the business ensures the existence of company's business activities. Transfer can be done in several different ways, however, each of these ways requires time and expertise due to its complexity. The paper emphasizes the understanding of the theoretical framework of the business transfer research and the theories themselves that help to understand the factors that affect business transfer and the very success of this process. The situation in the Republic of Croatia is described and the issue of the situation in the country is presented. In the following chapters of this paper, transfer models and components that have an impact on the transfer itself are mentioned and described. This paper aims to explain and present the importance and complexity of the transfer process. Primary research was conducted to clarify the issues and the components of the ecosystem with an emphasis on Osijek-Baranja and Virovitica-Podravina counties. In addition to the primary research, a research based on secondary data was conducted to obtain information on financial institutions and the Alpha Capitalis platform, which provides services to sellers and buyers of companies. The obtained research results in two selected counties do not differ significantly from the rest of Croatia. The thesis itself is a good basis for understanding the process of business transfer and can be useful to those with insufficient knowledge of the subject, especially to entrepreneurs who are likely to find themselves in this complex process at least once in their careers.