Eastern Croatia is known for its gastronomy, catering and cultural heritage. Several types of tourism have been developed in it, and one of the types of tourism that has flourished in recent years is agritourism. Agrotourism develops on family farms and is often referred to as rural tourism. The most important characteristic of agrotourism is staying in nature, in the open and healthy air. It can be said that agritourism offers a unique experience of returning to the roots, connecting with nature and complete relaxation. It has multiple effects on the area and the inhabitants of the area where it is practiced. Marketing activities in agritourism are carried out through a combination of traditional and modern media. The combination of traditional and modern media is used because by using them it reaches a large number of tourists. The research "Agrotourism in Baranja" showed that although the agritourism offer of Baranja has been developed, it has not been sufficiently promoted in public and that the Baranja Tourist Board and agrotourism entities themselves should be more involved in more active promotion of the Baranja agritourism offer. Agrotourism entities that run successful agritourism destinations in Baranja and are successful in the application of marketing are: Kolar Cellars, Novaĉić Farm and Ivica and Marica Farms. The agritourism offer of Baranja is really wide and will only increase in the future. In order for as many tourists from Croatia and abroad to be acquainted with the agritourism offer of Baranja, it is necessary to start actively working on its promotion today.