Marketing is the foundation of any business system, while the marketing function directly affects revenue and profit. Thanks to marketing processes and activities, client-oriented products (services) are designed and informations about them are placed for the public. Travel is an integral part of every person's life, whether for pleasure, work, family reasons, desire to learn, cultural reasons. A recent trend of motivation to travel outside the place of residence is health-motivated travel, which can be more easily described as health tourism. Due to new trends, healthcare institutions had to adapt to a different category of patients, the so-called health tourists, who in addition to health services require other services such as transportation, tourist routes, food, entertainment. More successful are those healthcare institutions that have recognized the needs of their clients (patients) and apply the newer 7P marketing mix which, in addition to products (services), prices, promotions and distribution (places), also includes processes, physical evidence and people. All 3 newer elements of the marketing mix, based on this paper's case-study, proved to be extremely important for the success of the health institution, its development and survival in an increasingly demanding market. The healthcare market is specific because the decision to choose a treatment and healthcare institution has a direct impact on human health and well-being, so it is important to place information about healthcare services in a clear, transparent, honest and ethical way. Marketing activities are becoming increasingly important, as well as an integral part of the business of all healthcare institutions.