Social networks have become a mandatory marketing tool, many will say the basic tool for successful business operations. This paper will attempt to present and elaborate all characteristics, specificities and economic marketing directions. Also, it will highlight new trends that have emerged on online platforms. Initially, the paper will define basic concepts such as marketing, social networking, advertising and other marketing strategies that include rapid progress and productive marketing results. Since the paper will endeavour to present all the most important social networks, their functionality, quality, advantages and disadvantages, economic viability, mutual interaction will be compared, but advice will also be sought and criticized for their possible improvement and progress in the form of growth and development of these social applications. An example of a Mlinar who writes as the most beautiful marketing bakery story will be elaborated. Indeed, Mlinar invests a lot of resources in its marketing. The long tradition of their business helps them maintain their competitive advantage on the market, and marketing helps them to show their size and skill from moment to moment to advertise their secret of top quality products. Of course, it will be enriched by examples of how certain marketing campaigns work, current promotions and targeted audiences prompted by this campaign will be analysed. It should be noted that the marketing possibilities of companies in the twenty-first century are extremely large, and the contents that are marketed can reflect on the planetary level. It is precisely for these reasons that the author will show in this paper how important and strong they are and how important their actual significance is, i.e. their impact on the people themselves.