The main topic of this paper is the digital presence of the tourism businesses. The purpose and the main goal of the paper is to explain the application of e-marketing in the tourism industry with which companies and organizations achieve digital presence and the advantages that that application brings. The paper consists of 3 parts. The first part refers to the: introduction, conceptual designation of e-marketing and tourism in general. The second part refers to the digital channels of communication including social networks and rental platforms. The third part contains two examples of digital present tourism businesses and conclusion. The first part includes an introduction about how the arrival of the information era affected the marketing and tourism, explaining the terms of e-marketing, digital presence and tourism. It covers the history, strategy and good and bad things of using e-marketing. The second part includes social media networks: Instagram, Facebook, Twitter, YouTube and TripAdvisor as well as rental platforms: AirBnb, Trivago and Booking and also the connection with e-marketing and tourism explained in each of them.. The third part relates to specific examples of businesses that are digitally present,for example, Le Méridien Lav hotel and hotel Cornaro, both located in Split. The last part is a conclusion that takes into account all of the before mentioned and gives certain results.