Today is the information age. Since the 1950s, the pace of technological development has accelerated from year to year than at any time in human history. Methods of transmitting, collecting and exchanging information and communication have transformed today’s world into an exhaustive network of billions of people. The core of marketing is communication between buyers and sellers, but in a way that that relationship has changed significantly, the way, the place, and the time when that relationship happens. Digital marketing has a broad description and definition, trying to cover the whole concept. In addition, as new technologies and their applications in everyday life change and evolve at lightning speed, digital marketing has also taken new forms. One of the main forms of viral is marketing that quickly shares its data as a “virus” over the Internet. In the last decade of the virus, marketing has left its mark on marketing awareness as an example of how to promote sales in the modern world of the Internet and smartphone technology. This article shows and explains how virtual (viral) marketing happens. What is the origin of modern marketing in terms of technology and ideology and how the principles of promotional work have changed over time. In addition, we also define the meaning of digital marketing and its important forms in addition to viral marketing, such as inbound marketing, influencers ... To further clarify the dimensions of viral marketing, there are successful and unsuccessful activities.