The aim of this final paper is to analyze the ways of work methods when it comes to human resources / resources management, both in the Republic of Croatia and Croatian wholesale and retail companies in the market, as well as in the world market. The research will try to get closer to the very importance of human resource management in the company, what it represents for the company, which impact does it have on the business environment, which techniques, methods and strategies are being used by such departments in the company and what are their tasks. Among some of the goals and expectations of this final paper is to introduce the reader to the foundation and basics where human resource management starts from, emotional intelligence and how to apply all of that on the employees in a particular company. Human resource management can be called the management that is responsible and from which is expected to observe, structure, control and guide employees in the way that they are necessary in the management inside the company, so the employees can give their best, and also create profit and useful labor in the company , which is also the main goal of the company. Human resources management should view each employee as an individual, act towards them differently, and treat each of them differently, know their strengths, weaknesses, opportunities and threats of employees at all times, and manage them at certain times as the job requires. Based on this, the leader can assess how much motivation is needed, and whether employees have to be rewarded or punished. In Croatia, this method is still widely known and increasingly implemented in companies, so the results of the research will show some practical examples of how some of the successful companies do it today, either in wholesale or retail companies. Among the practical examples will be the example that was rated as the best employer partner in 2020, and that JGL (Adriatic Galenic Laboratory), which will see trough their examples what they do differently and how to create in the market as added value.