| Sažetak | Svaka poduzetnička ideja ili planirani poslovni pothvat koji zahtijeva financiranje pretpostavlja
izradu dokumenta, kojim će strana od koje se traži financiranje, procijeniti isplativost ulaganja.
Poslovni plan je pisani dokument kojim poduzetnik jasno iznosi svoju poduzetničku ideju,
njene učinke, ali naravno i sredstva i metode kojima se planira ostvariti ista. No poslovni plan,
osim što sadrži podatke o prijavitelju i njegovoj ideji, uključuje i informacije o investitoru od
kojeg se traži financiranje, te se ukazuje na očekivanu promjenu njegovog financijskog
položaja, koja će biti rezultat ulaganja u poduzetničku ideju prijavitelja. Osim toga, ovaj
dokument ukazuje na efikasnost ulaganja sa aspekta povrata na uložen kapital. Bez razrađenog
plana i definiranih strategija pozicioniranja, sve druge funkcije upravljanja poslovnim
pothvatom ne mogu ići u željenom smjeru. To ne znači nužno da poslovni plan implicira uspjeh.
Ipak, bez planiranja teško je poslovati efikasno i efektivno. Drugim riječima, poslovne ideje
često propadaju ako izostane kvalitetno poslovno planiranje. U radu se govori o planiranju kao
važnoj upravljačkoj funkciji pri pokretanja poslovnog pothvata ili projekta. Nadalje, poslovni
plan je važan strateški dokument za realizaciju poduzetničke ideje i sredstvo kojim će
poduzetnik ideju predstaviti investitorima, s ciljem njihovog uvjeravanja u isplativost i
održivost investicije. Konačno, u ovom radu je prikazan poslovni plan „EUROPA EU“.
Stavljen je naglasak na 5K metodu procjene kreditnog rizika. |
| Sažetak (engleski) | An entrepreneurial idea or undertaking of any kind, that requires additional funding, implicates
a specific, written document, also known as a business plan. Primary purpose of this specific
document is helping entrepreneurs persuade investors to fund their project, while taking into
account potential risks of the project. Business plan clearly states the entrepreneurial idea, its
effects, but also resources and methods planned in order for the project to succeed. Besides, the
plan provides basic information about the investor, their financial position, as well as expected
positive changes in status after the funding period. Finally, and what's most important for
investors, it shows investment efficiency levels based on estimated returns. Since business
planning is such an important function, business plan has to be well-thought about and every
strategic aspect has to be covered. Otherwise all the other business processes will go south. Of
course, a fore mentioned doesn't mean that business plan is a surefire recipe for success. Still,
without quality planning, efficient and effective business becomes significantly harder to
accomplish. That is also the reason lots of good business ideas go to waste – low quality
business planning. This graduation paper emphasizes planning as an important part of starting
a business or a project. Furthermore, business plan is an important strategic document, useful
to entrepreneurs for making their idea become reality and a tool, with which the person asking
for funds will present their idea to investors, and their goal being of course persuading the
investors about the project beneficiality and sustainability. Finally, empiric research contains
an „EUROPA EU“ business plan, while 5K method of risk assessment is focused. |
