Modern financial innovations as they exist today had to be achieved trough the development of a series of former innovations, which were marked by certain periods with their innovative achievements. Such, significant innovations that bear the characteristics of change agents have enabled a transformation in the way of providing banking financial services, but also a number of other services that are present in other sectors. The growing application of digital technologies in the process of innovation occupies a significant place in the creation of new values, in changing the way of doing business and creating new business models, and overall represents a digital transformation. Such a digital transformation underscores the benefits of technological advances. In terms of cheaper financial services, and expands grater accessibility for populations that are increasingly present in the financial world beyond the traditional one. This paper presents trends in the acceptance of financial innovations, and the share of entrepreneurial capital investment in financial innovations. Financial innovations in banking are highlighted, which are key trends related to the banking system. The data on financial innovations in the Republic of Croatia is particularly noteworthy, where the results achieved by Croatia in terms of the use of Internet services and the integration of digital technologies are presented. When it comes to the integration of financial technologies, the data of the sectors in which newly established companies (startups) operate in Croatia, what are the stages of development and what percentage of startups refers to individual phases. Due to its specificity, but also innovation, the regulatory framework of financial innovations of the European Union is presented, as well as the regulatory framework relating to the territory of the Republic of Croatia.