There is a general opinion that marketing is the key to success of almost every company. With the help of marketing, the company is recognized, and the company and its products or services are positioned. Marketing communication builds the image of the company and, in a multitude of equals, it creates recognition in the market in many ways. One of the most common ways to measure the success of a company is its profitability, which is related to the ability to create a satisfied customer and the associated purchase decision. The purchase to buy is made by the consumer with the aim of satisfying his needs and desires, but first he must obtain the information necessary to decide which product or service best suits his needs and desires. Through the numerous marketing campaigns of companies, which are constantly present in the mass media, information about products or services is conveyed to the end consumer. If a marketing campaign evokes a response from consumers, it can be considered successful, and each marketing campaign is approached in a different way with regard to the target group. We follow the development trends and changes in the technological direction, and the type of advertising campaigns should be adapted to the target audience. Companies choose different ways of attract consumers, and the use of celebrities is common in order to create a better recognition of the company and so that the marketing campaign leaves a better impression on the consumer, but also encourages others who have not been consumers of a particular product or service to do so in the future. The focus paper focuses on the analysis of the marketing campaign of Saponia d.o.o. and singer Maja Šuput, which started in September 2021 and will last for a year. The singer will be the brand ambassador for Faks helizim and Ornel.