Driver of the economy in the Republic of Croatia are small and medium-sized enterprises, which make up 99,7% of all business entities (Alpeza et al., 2021:14). Therefore, it is necessary to provide them with help and support through consulting services, which can result in a significant improvement in the operations of small and medium-sized enterprises and thus lead to the creation of new jobs. Consulting assistance, regardless of whether it is expert or facilitator is necessary for all business entities in the phase of growth or development. Large business entities make extensive use of available consulting services, while micro, small and mediumsized businesses are still insufficiently familiar with the range of consulting services and the types of help they can get. The role of consultants in the market of the Republic of Croatia is aimed at identifying problems that appear in business entities, and finding suitable solutions for certain problems. The consulting market in the Republic of Croatia is divided into entrepreneurial support institutions and private consulting companies (Alpeza et al., 2014:7). Entrepreneurial support institutions are economic entities that are focused on creating a highquality, user-oriented entrepreneurial environment in the Republic of Croatia by implementing programs aimed at the development of entrepreneurship (Zakon o unapređenju poduzetničke infrastrukture, NN 93/13, 57/18). The objective of this paper is to describe the available offer of consulting services in the Virovitica-Podravina county. In the practical part of the paper, the goal is to analyze the frequency of use of consulting services by micro, small and medium enterprises in the area of Virovitica-Podravina county.