The culture of tattooing extends throughout human history to the present day. While body adornment once had different meanings, for example religious, ritual or aesthetic, today tattooing is increasingly spoken of as an expression of identity, but also as an economic activity. The understanding of the cultural aspects of tattooing varies around the world depending on the national culture, and the same can be said about tattooing as an activity. The aim of this paper is to investigate the cultural and economic aspects of tattooing. The paper is structured in seven chapters. After the first, introductory chapter, the second chapter deals with culture in general, defines it, explains it and connects it with the economy and the business world. The third chapter focuses on tattooing as a cultural phenomenon exploring its history and contemporary development. The fourth chapter focuses on tattooing in the modern and globalized world. It deals with the artistic status of tattoos, popular tattoo trends and designs, the work of tattoo workers, etc. The fifth chapter connects tattooing and the economy through the acceptance of tattoos in the labour market and the analysis of the tattoo industry. The sixth chapter is based on empirical research. The paper concludes with the seventh chapter, followed by a list of references and contributions.