Video is an integral part of multimedia, it si one of best media for information broadcast because it give users full image and sound experience. From the very beginning video was used for entertainment but also for information broadcasting, with tehnological progress there is also progress in video making and video broadcasting. In this paper we will explain the tehnological aspect of video making and video playback, possibilities of video storaging and broadcasting, new trends in video making and video marketing will also be explained from tehnical and tehnological point of wiew. As the majority of video content transmitted on the internet the most important platforms for video production and broadcasting will be explained, the impact of video platforms on the advertising and marketing campaigns associated with video technology will be explained as well. In paper we will explain how the popularity of video platforms creates new possibilities for companies and video creators; we will talk about innovations and new forms in video creating. From economic point of view we will point out how creators can have financial gain form creating their own video content, monetization of videos will be explained too. We will explain how brands are getting closer to their customers by connecting their bran to the costumer lifestyle. From technological point of view we will explain how social networks are entering area of video creating, we will see new possibilities of advertising via video on social networks and benefits of this new approach to marketing.