The organization of events, regardless of type and size, is a process of detailed planning with the coorination of various strategic elements thet make up the event. The event concept, in addition to planning, financial analysis, promotion and coordination of all individuals gathered in work teams, requires continuous analysis of all activities. Surveying visitors satisfaction is one of the activities that concludes the event and provides a basis for planning future ones. The members of Josip Juraj Strossmyer University in Osijek hold numerous events during the year, and one of the most recent takes plance in the December at the Faculty of Economics, Osijek. The Millennial Competition in the Creative Industry is an international competition that was held for the first time in 2019, organised by the Faculty of Economics, Osijek and Andizet – the Institute for Scientific and Artistic Research in the Creative Industry. The Competition is intended for students of all eduvational levels, and aims to develop their own creative abilities through extracurricular activities by creating products and services inspired by cultural heritage, which were realized in one or more sectors of the industry of the new millennium; cretive industry. The graduate paper presents a flowchart of event organization, wich is applicable for organizers such as public institutions, and analyzes the development and success of an event. The research part of the pape is an analysis of the business case for an internationally recognized event is being organized, which has gathered competitiors from seven countries with over 2 000 participants in four years. The Millennial Competition in the Creative Industry is a business case that is at the center of the empirical part of the paper (n = 120). The results of the analysis of the Milennial Competition enable the organizers of large evnets to be guided for the timely preperation of the event, the involvement of allrelevant stakeholders and the future evaluation of the implemented activities, all for the purpose of developing and increasing the visibility of the event.