Nowadays, when globalization has taken off, it is increasingly difficult to maintain business at a demanding level that keeps up with the times. In order for international logistics operations to be successful, business entities must analyze trends on the domestic and foreign markets. It is important to look at the bigger picture of what currently exists and what the future holds in order to be able to respond to the demands of consumers who have different habits and behaviors. Rivalry on the market is getting bigger and bigger, and following trends in a certain way secures a place on the market. Limited resources put more and more pressure on the introduction of changes. Foreign trade is an important segment of every country's economy. In order for business entities to carry out the entire exchange of goods and services as successfully as possible, technology is to blame. First of all, it is important to be familiar with the legal regulations of the countries with which we cooperate. Market research reduces the possibility of error. Companies that have succeeded on a global scale have understood the importance of logistics as a part of management that plays a major role in generating profits. As the market changes every day, there is more and more talk about environmental friendliness, electric vehicles, blockchain technology, Internet of things, etc. All these are trends that need to be followed in order for the business entity to maintain itself among competitors and to meet the needs of consumers. This paper will show how the business entity Ricardo d.o.o. navigates market changes and how globalization has affected their business.