The history of Kras is closely linked to Zagreb, specifically the Union chocolate factory that was established in 1911. Over the years, Kraš has evolved into a modem company and successfully adapted to market challenges. The primary production facility is located in Zagreb, where they manufacture three types of confectionery products: biscuits and waffles, cocoa products, and candy products. In addition to the Zagreb factory, Kraš also operates two other factories focused on producing biscuits and waffles. Karolina d.o.o. in Osijek, Croatia, and Mira a.d. in Prijedor, Bosnia and Herzegovina. By integrating these factories, Kraš has achieved its strategic goal of significantly increasing the market share of biscuits and waffles in the region and establishing a strong distribution network for these products in export markets. Kraš has organized its entire production process in accordance with world standards for confectionery products, which have strict requirements to ensure high quality. More than half of Kraš's total production is sold in the domestic market, while the remaining portion is successfully exported. Throughout its history, Kraš has focused on developing a tradition of production based on top-notch product quality and a diverse range of offerings. Leveraging modem technology, professional knowledge, and years of experience, Kraš has established itself as a producer of high-quality sweets and a developer of original brands. The Kraš brand not only leads its product category but is also one of the strongest brands in the consumer goods industry. Regarding distribution, Kraš adopted its current end-user distribution model in 1993. This model was developed in two phases and finalized in 1997 after the dissolution and closure of Kraš's own fleet, transitioning to outsourcing. This change in distribution logistics involved a shift from direct delivery to outlets to a centralized warehouse. From a supplier's perspective, this shift has reduced delivery complexities. Kraš continues to enhance its logistics capabilities and capacities, keeping a close eye on market developments in order to stay ahead.