In order to survive on the market, overtake its competition and meet the needs of its consumers, Coca-Cola has had to introduce change after change throughout its history in order to keep pace with the development of the world and people. Numerous organizations, like the one mentioned above, are forced to introduce changes in their operations in order to survive in an already oversaturated market. These changes can take place in operations, number of employees, structure, technology or changes in products and services. When introducing a new product to the market, it is necessary to pay attention to an extremely large number of elements that can decide the success or failure of the new product. Every new product needs to find a target group that will be ready to invest money in shopping. Therefore, it is necessary to monitor and observe the wishes and tastes of consumers in order to properly satisfy their needs. Organizations that refuse to introduce novelty into their business and that stick to outdated methods have a greater chance of failure. Through this final paper, the types of organizational changes, changes in products and services will be explained and defined, and it will be explained why changes are necessary for the progress of organizations. At the very end, all the information that will be collected through the writing of this paper will be combined in order to be summarized in a discussion and finally in a final conclusion.