Communication is one of the integral components of both private and business life. Communication implies the process of exchanging information through a verbal or non-verbal channel, and it can take place in a formal or informal way. Good communication is a condition for successful company operations. The fundamental subject of this work is feedback, or feedback. Feedback represents one specific final component of the communication process, which is also its most important factor. It is about the information that was given in response to the message. In this way, clarity, understanding and the very impact of communication are indicated. Feedback within communication plays a very important role, considering that in this way errors are detected and corrected, that is, pointing to positive feedback links that are the basis of the success of the organization itself. Organizations that are successful are organizations that will direct exceptional attention precisely to the area of feedback, creating a loyal environment for their employees, building relationships that give a sense of recognition and respect. In this way, at the same time, there is an increase in work motivation, which will ultimately also have a positive effect on the overall business of the organization. Good communication and the creation of a good feedback loop will create an efficient environment within which individuals will be able to work in a quality manner and thus contribute to the organization's business.