The role and importance of marketing in the store is one of the indispensable parts for the success and survival of the business. Marketing helps marketers understand the needs and preferences of customers and adjust their product and service offerings to meet their demands. The purpose and goal of the work is to study the role and significance of marketing in the store, the above will be supported by research. Much attention will be paid to the concept of marketing. Several scientific methods will be used in the work, including: methods of analysis and synthesis, methods of deduction and induction, methods of description and methods of classification. Marketing is key to a successful business, investing in marketing activities can prove key to long-term success. Its importance is very important, it helps businesses to reach their goals through different marketing strategies and tactics. Without marketing activities, business can fail because there is not enough demand for products or services. Also, marketing activities help to stand out from the competition and create consumer loyalty. Marketing and trade are two very important aspects of business that are interconnected. Marketing deals with the promotion of products and services, while trade includes the provision of these products and services. Trade depends on marketing activities to attract target groups and increase sales.