The main goal of this paper is to provide a comprehensive overview of technological startups, examining what makes them unique and how they differ from other types of business ventures. The analysis will focus on defining startups and technological startups, identifying key characteristics of technological entrepreneurs, and will be concluded with a practical example provided at the end of the paper. This example will illustrate why it is important to continue working on the development of technological startups in our country. Technological startups are newly established companies that focus on the development and application of new technologies. Technological entrepreneurs often come from the tech sector and use their specialized knowledge to create products or services. These entrepreneurs typically work on developing new solutions for existing problems or creating entirely new products that address a market need that has not yet been recognized. Attention will be given to the characteristics of technological entrepreneurs, the risks they face, issues related to financing, and the advantages that this type of business brings. These characteristics include a propensity for innovation, willingness to take risks, persistence, and the ability to quickly adapt to changing market conditions. It will also be explained that a startup company will be successful if there is institutional support, which can manifest in various forms such as support organizations, investment funds, or incubators that provide resources, mentorship, and financial assistance.