Student motivation in college plays a key role in their academic success and overall satisfaction with college life. This paper explores various factors that influence student motivation, including intrinsic and extrinsic sources of motivation, academic goals, and social support. Intrinsic motivation refers to intrinsic factors such as interest, satisfaction, and a sense of accomplishment, while extrinsic motivation includes extrinsic factors such as grades, recognition, and future career opportunities. The paper also analyzes the role of teachers, teaching methods and support programs in encouraging student motivation. Based on the analysis of various studies and research, recommendations are presented for improving student motivation through integrated approaches that combine individual, social and institutional factors. The main goal of the paper is to see through empirical research how students are motivated and what external factors motivate them to graduate from college. The paper is divided into the theoretical part of motivational factors and motivation itself, but will eventually be connected with research. A student's motivation can change over the years depending on the difficulty of the academic path. Various motivational factors, both internal and external, significantly influence whether students will be able to overcome challenges, remain engaged and ultimately complete their college education. Institutions, teachers and social support play an important role in encouraging and maintaining motivation among students.