Today's market is saturated, supply and demand are growing day by day, and new business entities are just popping up. Sometimes it's difficult to stand out from the strong competition and reach the target group of consumers, get closer to the consumer, as well as achieve the desired profit. Precisely because of this, this final paper aims to present in as much detail as possible how it can be achieved that customers receive a certain brand and become loyal to it. The results of an online survey in which 193 people (of different age groups) participated and expressed their views on shopping will be of great use. Which shopping methods do they prefer, what is important to them and what is not. What they give priority to and what they don't. In addition, the theoretical background on retailing, marketing, omnichannel approach, etc. will make a solid foundation for understanding the topic of Omnichannel retailing. The company Lesnina XXXL helps with its example in easier understanding of the functioning of omnichannel retailing. Her way of doing business through different channels gives a wind in the back to all future business entities who are hesitating about approaching the omnichannel way of retailing, because at first glance, letting go of that way of doing business does not necessarily mean that it will to bear fruit. That is why it is necessary to collect as much information as possible about it, as well as examples from practice. In short, it is inevitable to gain knowledge about all of the above, and this work helps in that.