The final paper "Creating a product mix for the international market" describes and clarifies terms relevant to the product mix and performance on the international market. The paper is based on the theoretical part and the practical example of Cedevita. The description of product properties, the research of similarities and differences in the creation of product mix and the strategies that Cedevita uses on the domestic and Austrian markets are some of the main topics that will be discussed in the paper itself. The entry of a company into a foreign market is an extremely risky move and one should be very careful when implementing it. In order to reduce the risk, it is necessary to carry out detailed analyzes of the market and its consumers. In other words, one of the most important steps in adapting products to the international market is understanding the culture, habits and values of the target group of consumers. It is necessary to analyze their preferences, trends, legal regulations and socio-cultural factors in order to adapt the product and marketing strategies. Austria is an economically strong and stable country with a high standard of living, accordingly, adaptation and analysis of consumers is necessary in order to fully adapt the marketing strategy and use the full potential of that market. Cedevita can be purchased in 90% of the Austrian market, which means that the product is available and used by the vast majority of consumers. Cedevita is a popular brand of instant drinks rich in vitamins and a wide variety of flavors. The brand in Croatia occupies the position of the market leader, and the demand for products is constant, and we can say that the products are in the maturity stage. Cedevita's recognizable format and refreshing character make it an indispensable part of every household in Croatia and beyond.