This thesis analyses the effects of globalization on sport and esports. It explains the importance and role of management in both areas while examining the impact of globalization on the games industry as a whole. Globalization, a ubiquitous term in the 21st century, is a process that is changing the modern world in the areas of economics, politics, technology, culture and sport, affecting the increasing availability of products and information, but also posing with it numerous challenges, such as rapidly growing social inequalities. The thesis traces the development and rise of e-sports, which has evolved from humble beginnings to a global phenomenon with a large audience and significant investment. The research in this thesis was conducted using a case study method on the example of a Croatian soccer club operating in a globalized sports environment. This environment requires continuous investment in infrastructure, qualified personnel and connection to international markets, which enables the recruitment of new talent from all parts of the world as well as the sale of own players to top European clubs. Globalization offers access to new sources of income and worldwide media attention. In Croatia, progress is being made in the e-sports industry, but it is still lagging behind global trends. With investments in this area, such as the Gaming Industry Center project in Novska, one can imagine a bright future for esports in Croatia.