The subject of this paper is the connection between liquidity and profitability of the company. Liquidity and profitability of the company are closely related to each other, and the aim of this paper is to investigate the connection between liquidity and profitability of the company. The link between a company's profitability and liquidity is key to a company's financial health and sustainability. Liquidity refers to a company's ability to quickly convert its assets into cash without losing value, and profitability refers to a company's ability to generate profit in operations. This includes the income that the company generates from business activities and the costs of the company, which include the costs of production, administration, marketing and other operational costs. Over the years, various authors have researched the relationship between liquidity and profitability of companies, and after studying and comparing their findings, it can be seen that one part of the research points to the fact that there is a positive correlation between the profitability and liquidity of the company, and the other part of the research points to the fact that there is negative correlation between profitability and company liquidity. On the example of the company Mono ltd. it was confirmed that the company, with the condition of efficient management of resources, can maintain high liquidity and achieve high profitability at the same time. On the other hand, the company BC Agroslavonija ltd. is an example of how a certain level of liquidity does not necessarily result in high profitability. In conclusion, the results of the business analysis of Mono ltd. and BC Agroslavonija ltd. emphasize the importance of achieving a balance between liquidity and profitability.