Consumers of modern times are increasingly sensitive, demanding and less and less willing to wait. Therefore, modern business entities are under increasing pressure, in a way that they must adapt and respond to the needs and wishes of their final consumers in the fastest way. The main role in this segment is played by an efficient supply chain, the distribution itself and ultimately the selection of the right distribution channel. Before creating the supply chain, business entities are mostly faced with the question of which of the alternative distribution channels to choose. And by alternative distribution channels are meant the organizations through which goods pass, that is, on the path by which goods (products, cargo) move on their way from the producer to the final consumer. Since supply chains and distribution are often considered synonymous, the purpose of this graduate thesis is to separate these two concepts, determine them and emphasize the importance of everyone for successful and efficient business operations of business entities. When it comes to efficient business, it is very important for business entities to also choose the right distribution network design. This paper describes the forms of design for network distribution and describes the ways of shopping offered to modern consumers. The aim of this paper is to explain how business entities adapt their supply chains and distribution networks, and which elements, functions and participants are crucial for efficient trade and ultimately business itself. At the end of this paper, the results of the study of purchasing habits of final consumers are presented.