Digital transformation has encompassed the entire world and fueled the development of the world. Among other things, the digital transformation has affected trade and brought significant changes to the way companies operate and the way people shop nowadays. The subject of this paper is trade in digital transformation. Thanks to digital trade, companies introduce new business systems into their operations, create a competitive advantage on the market, achieve a better relationship with customers and continuously develop their business. It is obvious that digital trade has improved trade operations and enhanced trade exchange on a global scale. The goals of the paper are explain the digital transformation; define and explain digital trade, i.e. electronic trade; and investigate people's perception of the digitization of trade. The purpose of the paper is to explain the digital transformation of trade and through primary research gain insight into people's perception of the digitalization of trade. The paper is divided into a theoretical and an empirical part. In the theoretical part, books, scientific papers and the Internet are used to connect the research and knowledge of different authors who were engaged in the study of the digitization of trade to reach conclusions about the digitization of trade. In the empirical part, online research is conducted to gain insight into people's perception of the digitalization of trade and people's buying habits via the Internet. The scientific research methods used in the work are: the induction method, the deduction method, the compilation method, the description method and the survey method.