Product placement is more and more present in the Croatian as well as in the world wide media. People are tired of classic advertisements on television, internet, radio, and newspaper and are trying to avoid them. This form of advertising deceptive audience who think that in the news or show, where the benefits of a product or company are mentioned, are applied exclusively journalistic standards. Advertisers manipulate people to the point they are persuaded to do purchase, while there are no rules in attracting attention. The audience is more inclined in product placement where the marketing message is presented as news or entertainment, or something that people believe and try not to avoid. Also children are more and more exposed to product placement every single day. Marketing experts actually manipulate people in order to encourage them to purchase without they knowing it. Product placement is prohibited by law because it represents an irresponsible and unethical way of advertising. It is not imposed on viewers but it caused they intention focuses on a particular product meanwhile the viewer does not notice advertisement, and thus increases the effectiveness of the ads.