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INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28 (2015), 2; 523-533. urn:nbn:hr:145:577373
Koporčić, Nikolina; Tolušić, Zdravko; Tolušić, Zrinka

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Koporčić, N., Tolušić, Z. i Tolušić, Z. (2015). INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28. (2), 523-533. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:577373

Koporčić, Nikolina, et al. "INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, br. 2, 2015, str. 523-533. https://urn.nsk.hr/urn:nbn:hr:145:577373

Koporčić, Nikolina, Zdravko Tolušić i Zrinka Tolušić. "INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 28, br. 2 (2015): 523-533. https://urn.nsk.hr/urn:nbn:hr:145:577373

Koporčić, N., Tolušić, Z. i Tolušić, Z. (2015) 'INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28(2), str. 523-533. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:577373 (Datum pristupa: 24.12.2024.)

Koporčić N, Tolušić Z, Tolušić Z. INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 30.12.2015. [pristupljeno 24.12.2024.];28(2):523-533. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:577373

N. Koporčić, Z. Tolušić i Z. Tolušić, "INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, br. 2, str. 523-533, Prosinac 2015. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:577373. [Citirano: 24.12.2024.]

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Podaci o radu
Naslov (engleski)INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS
AutorNikolina Koporčić
AutorZdravko Tolušić
AutorZrinka Tolušić
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Fakultet agrobiotehničkih znanosti Osijek
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Many countries in the world, including Croatia, are facing crises in their economies. There are numerous reasons for this situation, and problems of the business market present one of them. Nevertheless, successful business relationships are what keeps the market alive. Those relationships, namely buyer-seller relationships, are creating and influencing the market and economy on the whole. However, Croatia is living in the age of neoliberalism. As a dominant ideology of today´s world, it influences how companies behave on the market. On the one hand, it suggests competition as the best solution for existence. On the other hand, the interaction approach, teaches us to change our perspective and to cooperate on the market. In order to benefit the most, the aim of this paper was to review and compare these two approaches, to highlight their features and main differences, and to support them with empirical evidence. The cases of three Croatian companies show the reality of today´s market and an urgent need for a new business theory and practice.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Pregledni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. 28, br. 2, str. 523-533
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:577373
Datum objave publikacije2015-12-30
URL dokumentahttp://hrcak.srce.hr/150386
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-03-06 14:16:17