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Genesis, visual attributes and contemporary communication features of the alphabet
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII (2014), 1; 41-56. urn:nbn:hr:145:052987
Cvitić, Filip; Leko Šimić, Mirna; Horvat, Jasna

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Cvitić, F., Leko Šimić, M. i Horvat, J. (2014). Genesis, visual attributes and contemporary communication features of the alphabet. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII. (1), 41-56. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:052987

Cvitić, Filip, et al. "Genesis, visual attributes and contemporary communication features of the alphabet." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, br. 1, 2014, str. 41-56. https://urn.nsk.hr/urn:nbn:hr:145:052987

Cvitić, Filip, Mirna Leko Šimić i Jasna Horvat. "Genesis, visual attributes and contemporary communication features of the alphabet." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues XXVII, br. 1 (2014): 41-56. https://urn.nsk.hr/urn:nbn:hr:145:052987

Cvitić, F., Leko Šimić, M. i Horvat, J. (2014) 'Genesis, visual attributes and contemporary communication features of the alphabet', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII(1), str. 41-56. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:052987 (Datum pristupa: 20.10.2024.)

Cvitić F, Leko Šimić M, Horvat J. Genesis, visual attributes and contemporary communication features of the alphabet. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 03.10.2014. [pristupljeno 20.10.2024.];XXVII(1):41-56. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:052987

F. Cvitić, M. Leko Šimić i J. Horvat, "Genesis, visual attributes and contemporary communication features of the alphabet", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, br. 1, str. 41-56, Listopad 2014. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:052987. [Citirano: 20.10.2024.]

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Podaci o radu
Naslov (engleski)Genesis, visual attributes and contemporary communication features of the alphabet
AutorFilip Cvitić
AutorMirna Leko Šimić
AutorJasna Horvat
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Throughout 5,000 years of human literacy, the alphabet system has developed from pictograms and ideograms to the contemporary system of Latin letters. The simplification of primary pictograms and their transformation to ideograms followed the major goal of written communication – to transmit thoughts and ideas. Besides, written communication has enabled preservation of knowledge, and that has generated the expansion of information and its availability today. The high speed of gathering written information, as well as its superabundance, calls for rethinking of semiotic features of Latin letters as the basic units of written communication in the Western world, especially in terms of marketing communication and its effectiveness. The written expression is the major tool of branding and getting closer to target market segments. Social development influences the development of communication, which is visible through numerous brands and signs, i.e. symbols that make products and companies recognizable in the market. The distinct sign forms of the alphabet are used to suggest the story of a brand, product or service. A constituent element of its comprehension is conscious or unconscious knowledge drawn from different sources in the environment. The history of human literacy, the development of each particular letter, the communication rules of the contemporary marketplace, the impact of brands and information superabundance make up the basis for further research into communication features of the alphabet, semantics of written forms and their redefinition in the context of effective marketing communication.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. XXVII, br. 1, str. 41-56
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:052987
Datum objave publikacije2014-10-03
URL dokumentahttp://hrcak.srce.hr/127778
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-03-07 15:08:30