Product marketing is the process of bringing a product to market and overseeing its overall success by stimulating demand and usage. It involves promoting and selling the product to the customer and is an intermediary function between product development and increasing brand awareness. The starting point in the implementation of international product strategies is related to determining the specificities of products for the international market, more precisely in the discussion of achieving a competitive advantage based on the adaptation or standardization of products, understanding the specificities of products and the conversation about the specifics of product strategies for entering the international market. Adapting products to the conditions that dominate in other countries is caused of inconsistencies in the macro-marketing environment, especially those related to the legal and cultural environment. Successful product mix expansion can help a company adapt to changing consumer demand/preferences while reducing product risk and reliance on a single product or product line. This in turn creates significant profits for the company. On the other hand, poor expansion of the product range can result in a detrimental impact on the company's image and profitability. The goals of this paper are to analyze the product mix on the international market using the example of Rimac Automobili d.o.o., to investigate the image of Rimac Automobili d.o.o. on the foreign market and explain the construction of the product mix and its positioning on the market with the necessary analysis and adjustment of the various characteristics of the product. Various research methods were used such as: analysis and synthesis method, historical method, classification method and quantitative research method such as internet research. Excellent elements of the product mix on the example of Rimac Automobili d.o.o. prove the existence and success of the automotive industry in Croatia, where there was no automotive tradition until now.