Media is an indispensable and priceless medium of communication when it comes to business operations. Through media companies create their image and get into contact with consumers. In the past, communication took place through media that enabled only one-way communication, whereas today, thanks to the appearance of the Internet, communication takes place bidirectionally. One of the most popular and most efficient ways for business communication with consumers are social networks and blogs. Social networks and blogs today have a tremendous impact on society and can be a source of income. People who monetized their presence on social networks and use social networks to help businesses promote their products and services are called influencers. Influencers are people who have an open profile on one or several social platforms where, through expressing their thoughts and sharing their experiences, thec have an influence on the attitude and behavior of people who follow their work. Every influencer has his own "style" and a way of life, and depending on the lifestyle of influencer companies hire them. Influencers are interesting for companies as advertising media because they promote companions of products /services in a creative and unique way. Businesses can do business without the help of influencers, but companies which use services of influencers will surely have better results than companies that don't use the services of influencers. Among the most influential influences in Croatia are: Ella Dvornik, Sonja Kovač, Lana Klingor Mihić, Andrea Andrassy and Hana Hadžiavdagić Tabaković.