In this final paper, the focus is on the canvas of business opportunity analysis, by James Green, a professor at the University of Maryland. The canvas consists of 9 models. Entrepreneurial motivation, behavior and attributes relate to the individual or entrepreneur. The remaining 6 models, the state of the industry, the structure of the industry, macroeconomic changes, competition, value innovation and opportunity identification, relate to the industry assessment and branch of activity for which the entrepreneur is committed. Throughout the paper, attention was paid to the analysis of the first 3 models, entrepreneurial motivation, behavior and attributes. Entrepreneurial attributes relate to passion for the business, product / customer focus, persistence, and implementation. Entrepreneurial motivation includes self-efficacy, cognitive motivation, and ambiguity tolerance, whereas entrepreneurial behavior includes self-esteem, risk-taking, interpersonal skills, and social capital. These elements are aimed at assessing the entrepreneur and his entrepreneurial skills. In addition to these, Ikigai concept is analyzed through this final paper. A Japanese way of finding a life purpose that helps find meaning for an individual to accomplish what he or she strives for. The empirical part of the paper analyzes their own entrepreneurial traits, entrepreneurial motivation and entrepreneurial behavior in identifying a business opportunity in order to raise self-awareness in order to readily meet the challenges and achieve enviable results in the future.