Satisfied and motivated employees who make full use of their own abilities, skills and knowledge, all for the purpose of achieving company goals, are a treasure for organizations, so employers find different ways to further motivate and motivate their employees. The key task of human resource management is therefore to develop reward strategies and policies that will attract and retain professional and qualified employees. The paper points out the importance of the application of reward strategies, and in addition to material strategies, emphasis is also placed on intangible strategies which increasingly encourage employees. As one of the key rewarding strategies, the paper mentions goal management, the main advantage of which is reflected in the active participation of employees in setting goals, which gives employees additional strength and motivation that drives them. The paper presents the example of the company Hrvatski Telekom, which recognizes the importance of investing in employee development and numerous strategies and benefits ensures the highest satisfaction of its employees, which makes them one of the most competitive leading companies today. The results of the work survey, through a survey questionnaire, indicate that the main motivators for employees are salaries, bonuses and incentives, recognition for a job well done and the possibility of promotion. Good interpersonal relationships and work atmosphere within the organization prove to be the main requirement, which besides the salary attracts employees.