It is impossible to measure the role of social networks in our lives and the changes they have brought to the world so far, it is even difficult and unquestionable to talk about it. It is they who have introduced new trends in marketing and the way of communication and have led to new forms of business. Digital marketing today has replaced traditional forms of advertising on an exceptional scale. Social networks themselves have created new trends and are imposing them day by day with their development and growing in a new, modern environment. As such, they opened new business opportunities, but also facilitated communication and connected the whole world. The fact that there are over 3.96 billion users of social networks in the world today speaks volumes about the power of the Internet and social networks. An increasing number of users are accepting the challenges and opportunities that networks bring them, and the fact that more and more online users are involved in promotions and ways of advertising through them speaks for itself. The biggest role in marketing communication today is played by platforms such as Facebook, Instagram, YouTube, Tik Tok, Twitter, Snapchat, and LinkedIn. In addition to numerous trends, social networks have brought a new type of marketing in the past few years - Influence marketing. It was in him, that users saw the greatest potential and developed a new popular profession - Influencers. What characterizes business through social networks is the creation of a visual identity and adaptation to changes in the way of doing business in order to differentiate themselves from the competition and to stand out in the growing amount of information they bring. In the paper itself, a student project called Testing innovations in the promotion of events on social networks was presented, in which students of the Faculty of Economics in Osijek put themselves in the role of marketers and took the lead of social networks and indulged in the charms of doing business through networking (Facebook and Instagram) -symposium, Creative Treasury.